I have a strong passion for EV and marketing. I'm an electric vehicle and marketing expert. I'm available for consulting about electric vehicles and marketing. I offer over 20 years of marketing experience. Bio Bill is an accomplished marketing consultant with a great passion for digital marketing and cleantech. Extensive experience in web development, including creation and editing of SEO-friendly, accurate and engaging content. Successfully managed internal teams and external vendors. Created highly effective marketing campaigns. Delivered detailed reports using a variety of data and analytics to track KPI results. Advised management on go-to-market initiatives and created new marketing products. Conducted competitor research. Managed highly successful email marketing and social media marketing accounts. Managed all aspects of a CRM system. Trained employees on use of marketing tools. Assisted clients with content optimization for maximum ROI. Expert level proficiency in WordPress , ACT CRM, Microsoft Word, Excel and PowerPoint, Adobe Photoshop, Google Ads Manager, Google Docs, Google Analytics, Facebook Ads Manager, Twitter, HootSuite, Mailchimp, Constant Contact, HTML, CSS and SEO. Up-to-date on latest digital marketing trends, methods and tools. Excellent writer and editor. Outstanding public speaker. Extremely organized and effective project manager with creative vision.

Experience

QUALIFICATIONS Expert B2B​/​B2C marketer and sustainability consultant passionate about sustainability, electric vehicles and renewable energy. Works remotely with high productivity. Establishes innovative campaign strategies across paid, earned, social and owned channels that boost ROI. Leads development of audience-centric and customer-centric content for websites, email campaigns and social media. Delivers clear, accurate KPI marketing metric reports. Excellent writer, flexible and agile teamwork champion and effective people manager. Up-to-date on latest digital marketing trends, methods and tools. Expert-level skill in SEO strategy and execution. See billpierce.net and EVinfo.net. SKILLS Microsoft Word & Excel Microsoft PowerPoint Adobe Photoshop Google Ads Manager Google Workspace Google Analytics Facebook Ads Manager WordPress LinkedIn Ad Manager Mailchimp Constant Contact ACT CRM WORK EXPERIENCE Expert (part-time) ▪ Coleman Research & NewtonX ▪ 10​/​2022 – present Consulted with clients to provide a deep understanding of electric vehicles (EV), sustainability & marketing with expert knowledge. Marketing Director​/​Consultant ▪ EnerKnol ▪ 4​/​2022 – present Led all marketing for SaaS global enterprise. Achieved significant marketing results. Marketing Consultant ▪ 11​/​2022 – present (part-time) • Led all social media and digital campaigns with great success. • Performed market research and customer segmentation. • Developed and implemented extensive and highly successful content marketing plan. • Managed SEO vendor, achieving significant increases in web traffic. • Created and managed detailed email marketing plan, securing impressive results. • Managed web development vendor, accomplishing a strong improvement in user experience. • Created very successful marketing funnel plan, and exceedingly engaging landing pages. • Wrote engaging, interesting, grammatically correct and SEO-friendly articles. • Designed attractive and meaningful infographics and other files for print and web. Marketing Director ▪ 4​/​2022 – 11​/​2022 (full-time) • Established new marketing department. • Full responsibility for all company marketing. Led marketing team. • Improved existing partnerships and gained new partnerships. • Made substantial improvements to event marketing plan, designed new swag items. • Strategized many new lead generation opportunities. • Dramatically increased LinkedIn, FaceBook and Twitter followings and engagement. • Created highly effective social media marketing ad campaigns, performing A​/​B testing. • Corrected significant search engine ranking errors using Google Search Console. • Produced extensive and highly detailed marketing statistics reports using Google Analytics. • Documented outstanding monthly gains across all company digital marketing touchpoints. Founding Publisher (part-time) ▪ Business Consultant ▪ 1​/​2022 – present Developed EV adoption WordPress website, promoted on social media and print. Wrote, edited articles. Posted advertising and press releases from a wide variety of EV related companies and organizations. Partnered with Businesswire and PR Newswire to distribute electric vehicle press releases. Solar Digital Marketing Manager (NABCEP Certified) ▪ Action AC, Heating & Solar ▪ 3​/​2020 – 10​/​2020 Led all digital marketing for solar. • Improved technical SEO health scores from 65% and 85% to 95% for two sites. • Created, optimized, and posted all content and ads to highly successful FaceBook account. • Implemented SEO keyword tracking system, performed extensive site cleanups. • Added extensive, compelling content to website and performed updates using WordPress. • Collaborated with sales team to create effective ad campaigns using creative new ideas. • Managed marketing vendor, edited content produced by vendor. • Trained new and existing marketing employees on new skills. Digital Marketing Manager ▪ Autobody News ▪ 7​/​2017 – 3​/​2020 Team leader responsible for all digital marketing initiatives within company. • Managed and grew highly successful E-Newsletter from 20k+ to 30k+ contacts. • Ran FaceBook campaigns with very strong results. Increased FaceBook following by 38%. • Implemented $2k per week new revenue by creating new E-Blast program with 18k+ contacts. • Increased traffic to website by over 400% using latest SEO best practices. • Presented stats reports to management and the sales team on a monthly basis. • Assisted sales team with technical issues and questions from clients. • Managed vendors for Web Development and Google Ad Manager. • Filmed videos at trade shows and posted to websites, social media and YouTube. • Managed marketing team, acted as mentor. • Converted outdated systems to Google Workspace. Freelance Marketing Consultant ▪ 2010 – 2017 Assisted a wide variety of clients with highly successful B2B​/​B2C digital marketing. • Created compelling graphic designs for print and web. • Developed and maintained WordPress websites. • Assisted clients with promoting and advertising on the web with great success. • Trained employees on optimal email marketing and YouTube video promotion. Webmaster ▪ Mainstreet Communications (acquired by SD Union-Tribune) ▪ 2009 – 2010 Held full responsibility for web presence of local news websites. • Led highly successful new program selling web banners and new website designs. • Trained sales team on best website design and web banner sales techniques. • Developed, maintained and optimized new and existing Drupal and WordPress websites. • Monetized new company sites by adding new web banner program. • Increased traffic by 300% for lajollalight.com, 200% for delmartimes.net using SEO. • Managed web development vendor, updated websites with new content. Online Marketing Manager ▪ BizX LLC (acquired by Slashdot Media) ▪ 2005 – 2009 Held sole responsibility for advertising campaigns, which generated 80% of revenue. • Developed dozens of websites, managing team of web developers. • Managed highly profitable portfolio of 1k+ online advertisements. • Optimized online advertising budgets to drastically improve results. • Created new revenue streams to dramatically improve ROI. EDUCATION ​/​ CERTIFICATIONS ​/​ MEMBERSHIPS San Diego State University Bachelor of Arts degree, international business North American Board of Certified Energy Practitioners (NABCEP) Certified photovoltaic associate San Diego Green Building Council (SDGBC) Member Plug In America Member Electric Vehicle Association Member American Marketing Association Member